University of South Florida home page

USF Main Links: A-Z Index | Campus Directory | Calendars | Search

USF Home > College of The Arts > Institute for Research in Art

Ruscha
Ruscha Ruscha

Ed Ruscha
OH / NO

2008
Cloth-covered hardbound book with two color fore-edge printing and silver leaf edges.
Text by the artist
Closed book: 5-1/4 x 7-1/2 x 2-1/16 inches

Edition: 230
$1,500.

OH / NO is a fore-edge book, with printing that appears when the gilt edge is fanned one way or another. Fore-edge painting was popular in the 18th century but rarely used today. Graphicstudio research encompasses the recapture and revitalization of such technology, enabling the development of fore-edge printing. The pages of the book are blank, perhaps a commentary on the meanings we would ascribe, or fail to ascribe, to such seemingly simple words.

When the book pages are fanned in one direction the text OH appears. When the book pages are fanned in the opposite direction the text NO appears.

You Will Eat Hot Lead

Do As Told Or Suffer
No Longer Available

It's Payback Time
No Longer Available

Noose Around Your Neck
No Longer Available

Be Careful Else We Be Bangin' on You, You Hear Me
No Longer Available

Your a Dead Man
No Longer Available

Ed Ruscha
Country Cityscapes

2001
Suite of Six Prints with text
4-color photogravures with screenprinted text
18 x 14 inches each
Text by the artist, 2001

Edition: 60
Suite of six prints - No Longer Available
Individual prints - $5,500. - Limited Availability

Ed Ruscha
ME and THE

2002
Sculptural object consisting of cloth-covered hardbound book with gilded gold edges and airbrushed text on fore-edge
Text by the artist
Closed book: 5-1/4 H x 7-1/2 W x 2-1/8 D inches

Edition: 230
No Longer Available

Various Small Fires

Various Small Fires, 1970

Twentysix Gas Stations

Twentysix Gasoline Stations, 1970

Real Estate Opportunities

Real Estate Opportunities, 1970–1971

Crackers

Crackers, 1970

Some Los Angeles Apartments

Some Los Angeles Apartments, 1970

Nine Swimming Pools

Nine Swimming Pools, 1970

Ed Ruscha
Suite of six lithographs from the Book Covers Series

Various Small Fires, 1970
Twentysix Gasoline Stations, 1970
Real Estate Opportunities, 1970–71
Crackers, 1970
Some Los Angeles Apartments, 1970
Nine Swimming Pools, 1970
16 x 20 inches each

Edition: 30
No Longer Available

To learn more about fore-edge books and the process used to make ME and THE watch our video on YouTube.